Indigineous makeup brand, Hegai & Esther, is the official makeup sponsor for Plus Size Fashion Week Africa.
Speaking on the collaboration, CEO of the brand, Gbemisola Adebayo, says:
Let’s play a game, I mention a word and you tell me the image that pops up in your head:
‘Beautiful Woman’. I can bet you imagined a slim, tall, and light skinned woman, probably one with silky hair as well, right? These are ideals which the media have successfully inscribed in our minds, we see them on billboards, on TV, and all over social media, creating the perception that you’re not enough if you don’t fit this profile. The fashion industry doesn’t make it any easier, skinny models strut the runway, flattering clothes are hard to find for plus size women, and big footers barely find shoes that are truly stylish.
So as a makeup brand that celebrates African women and all that true beauty stands for, we are more than delighted to be a part of the PLUS SIZE FASHION WEEK AFRICA, to show the world that beauty is not in size, height, colour, texture, or race, beauty is diverse, BEAUTY IS EXTRA!
Hegai & Esther is a company that has created a brand concept consisting of makeup products, hygiene essentials, accessories and tools designed and produced with the vision to becoming the preferred choice for end users across the African continent and Women of Colour everywhere. The one-stop-shop for all facial aesthetic and professional needs, the Hegai & Esther brand is synonymous with quality beauty treatments and solutions.
Arguably one of Africa’s fastest growing beauty brands and ranking among Nigeria’s top 10 beauty brands, Hegai & Esther is focused on mainstreaming sustainable business practices as the Company strives to deliver sustainable economic growth that’s profitable, environmentally responsible and socially relevant.
Operating through a network of representatives and distributors located across Nigeria, Sub Sahara Africa, the United States of America and Europe, especially the United Kingdom; Hegai & Esther utilizes multiple channels of distribution and an attractive ReSeller package with options for Bulk Buy with further discount. Our clientele consists of professional makeup artists, enthusiasts, wholesalers and retail stores which we service directly and indirectly from the Head Office currently situated in Lagos, Nigeria.
Hegai & Esther is also a campaigner for proper hygiene practices among professional makeup artists and enthusiasts. Through the sale of our range of disposable makeup applicators, and seminars that we hold from time to time, we hope to help makeup users avoid cross-contamination and diseases which are caused by bad hygiene practice.
