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Cancer Patients in Nigeria Unite Via Sebeccly’s Cancer Support Group Meeting

Receiving a cancer diagnosis is one of the most devastating things that can happen to someone. It invades every part of life: From health, to work, family life, and relationships. It’s especially discouraging if you live in Nigeria, where there are only about 65 Oncologists serving a population of over 160 million people – which often means limited access to cancer care.

Euphorique PR was commissioned to provide PR and Event Planning services for Sebeccly Cancer Care’s virtual Cancer Support group meeting in December 2020, in Lagos, Nigeria. The event was tagged “The Gifts of Survivorship.”

We also provided digital marketing services to further amplify awareness about the event. Sebeccly is a Nigerian-based NGO that provides cancer treatment and resources to indigent Nigerians living with cancer.

Toyosi Etim Effiong Now You Know Me Better

Toyosi Etim-Effiong Launches Debut Book “Now You Know Me Better”

TV Producer, Toyosi Etim-Effiong launched her debut book titled “Now You Know Me Better,” on Thursday, December 3rd, 2020 at The Oriental Hotel.

Some guests that attended the event include Ebuka, Debola Williams, Chude Jideonwo, Daniel Etim Effiong, Lamide Akintobi, Mimi Onalaja, Kaline, and more. Hosted by Olive Emodi, the event opened with an opening prayer by Pastor Adeolu Adefarasin and the national anthem by DJ KScratch.

Adebola Williams unveiled the book as he read from Chapter Two titled, “My Father is Dead”, captivating the crowd as he channeled the emotions of the chapter.

There was a panel session moderated by Lamide Akintobi. The panelists were Busola Dakolo, Adaora Mbelu, and Chude Jideonwo. The panelists did justice to the topic of discussion: Preserving Your Identity Amidst The Noise in a Digital Age, by sharing from their personal experiences which even made it more obvious that ‘Now You Know Me Better’ is more than just a book about the author but a book for every African who desires to embrace their stories, as they should.

What is a book launch without a book review? The Book Now You Know Me Better was reviewed by Jude Idada, the winner of, 2019 NLNG Prize for Literature. He shared his personal experiences with the author and explained that the book has given him more perspective on how the author has become the strong woman that she is today.

Afterward, the Author’s husband, actor, and Filmmaker Daniel Etim Effiong shared about the journey of watching his wife write this book and how proud he was/is that the book is finally here for the world to read. In his words; ‘I am so proud, not because my wife has written a book, but because she has come up with a brilliant work of art’.

Seeing that the book tells an African story, there was a session for the mothers, who are also characters of the book. The author’s mother, Temitayo Phillips, expressed her gratitude to God after which she commended the precision and accuracy of the author in documenting the events that have shaped her life thus far in the book.

Labo Ademola, former Head of Service of Lagos State and the author’s aunt, commended her for honoring her father’s memory and making the family proud.

Entertainers of the day were songstress Kaliné who charmed the guests with her incredibly magical voice, and spoken word artiste Torpedo Mascaw, whose performance left people enthralled.

The book was published by Femperial Publishing and is now available in bookshops nationwide, on Amazon and Flutterwave.

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5 Tips to Ensure Instagram Live Benefits Your Business

Everyone’s using Instagram Live. It has become an overcrowded platform. So what can you do to ensure that your Instagram Live session stands out, compels people to tune in, and most importantly: Effectively SELLS your business? Watch to find out!

Moremi Elekwachi

Building Your Brand During COVID

The world is still desperately searching for the ultimate cure for coronavirus. Even though the lockdown is gradually easing, it’s still not very safe to be out there.

As we remain indoors, our branding efforts for our businesses should not diminish.

Our principal consultant, Moremi Elekwachi, is sharing some tips that can help with building your brand this season: