If you were born in the 80s or 90s you must have seen or heard about the Nollywood classic, “Nneka the Pretty Serpent”. Well, there’s a 2020 remake that everyone is talking about. Our client Idia Aisien, played lead character, “Nneka” in the film.
Euphorique PR planned and executed the private press screening in Lagos Nigeria, as part of the PR activities to publicize her new status as an actress.
Media personality, model, and philanthropist, Idia Aisien, has officially launched an NGO that is especially close to her heart – the International Development Initiative in Africa (IDIA).
Many people know Idia as the glamorous personality on their TV screens, but what few know is that she has always been passionate about giving back to the continent, and has been doing so for many years, albeit, silently. However, she has now decided to officially launch the NGO because she desires to effect change on a massive, sustainable scale.
The IDIA Project was founded based on the premise that more people have access to various media channels; and viewer engagement online is growing rapidly. However, most of the content is negative—depicting natural disasters, political instability, recession and economic downturn.
The International Development Initiative in Africa seeks to attract increased investment, capital flow and funding; by instilling hope and a renewed faith in Africa through providing an Africa-owned framework and narrative for development. Standing as the continent’s media partner and platform to showcase its progress at regional and international levels through our reports.
IDIA’s mission is to eradicate poverty, promote sustainable growth and development, integrate Africa in the world economy, and accelerate the empowerment of women, men and children by telling the other half of the story.
To this end, they will showcase Africa’s commitment to good governance, democracy, human rights and conflict resolution; and the recognition of bodies that are creating exemplary platforms that will increase employment, attract investment and long-term economic growth.
Stay tuned for more updates on The IDIA Project.
Visit:theidiaproject.com
Social Media:@theidiaproject
It’s been an amazing year so far for TV personality and model, Idia Aisien.
She looks absolutely radiant on the cover of Trende Magazine‘s June issue, alongside media girls, Uche Nwaefuna and Mariam Adeyemi Timmer.
In the publication, Idia shows the public a side they may have never seen before, as she speaks candidly about her personal life, career, and what’s in store for the future.
For more, visit Trende Magazine
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Idia Aisien walks the runways and looks this good on TV – both at the same time. Zen Magazine Africa caught up with the busy model and TV host to talk about her inspirations in the industry and her fashion likes, dislikes, favourite designers and so much more.
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